Working together is straightforward. We start with a short call to understand your goals and where things feel stuck—then I’ll recommend the right engagement path.
Most options take one of two paths: Shopify Revenue Ops or Fractional CTO support.
In many cases we begin with a focused sprint to get clarity and quick wins, then move into a steady cadence of execution with clear priorities, updates, and measurable progress.

We fix the leaky bucket—so more of your traffic turns into customers, and more customers come back.
Speed + UX improvements that lift conversion
CRO roadmap + testing cadence (without busywork)
Subscriptions, loyalty, bundles, promos, merchandising
Email/SMS flows + segmentation coordination (Klaviyo, etc.)
Integrations + data hygiene (ERP, 3PL, CRM, analytics)
Best for: Brands with meaningful traffic that “should be doing better” but growth is stuck.
I own the roadmap, vendors, delivery, and quality so you don’t carry it alone.
Roadmap and prioritization tied to business outcomes
Vendor management or team leadership (internal + external)
Delivery rhythm: sprints, QA, releases, accountability
Architecture sanity checks, security/reliability basics
Hiring support and technical due diligence when needed
Best for: Founders who feel the product/dev function is a bottleneck, a risk, or a constant drain.