About Me

I’m Eric Peerless, founder of Mad Development. For over 22 years, I’ve been building digital experiences that blend next-level design with robust technology.

Today, I focus on helping brands launch top-tier websites and applications—most often using Shopify or Umbraco—to deliver fast, beautiful, and scalable results.My specialty is solving complex digital problems and making them simple. Whether it’s rescuing a stalled project, leading a replatform, or launching a global e-commerce experience, I bring a strategic lens and hands-on execution to every engagement.

I thrive working with hands-on founders, brand leaders, and marketers who truly value a white-glove, concierge approach to digital—where details matter, responsiveness is everything, and long-term success is built into the process.

If you need a trusted partner to discuss a new project, let's talk.